X

aPGRM is a London based creative studio founded by visual artist and former AMV BBDO art director, Filmawi. The studio explores the architecture behind ideas — how they take shape, evolve, and move people.

We work across film, fashion, music, publishing, and design, offering creative direction, brand identity, strategy, content creation, spatial design, and production.

Built as both a creative studio and a platform, aPGRM exists to expand creative resources for independent voices and bold brands. The focus is on crafting intentional, emotionally resonant work that shapes culture and moves beyond trend, and on building space where new stories can take form.