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Founded in London, aPGRM is a creative studio built around storytelling, culture, and experimentation. Launched by Filmawi, aPGRM was born from a desire to explore the architecture behind ideas — how they take shape, evolve, and move people.

Our community speaks through film, fashion, music, publishing, product, and design. The focus is on creating with intention, work that feels immersive, emotionally driven, and built to resonate beyond trend or timeframe.

As a studio, the ambition is twofold: to develop culturally grounded pieces that challenge convention and connect on a deeper level, and to build a space where new voices, formats, and perspectives are free to take form.